Revolutionary technology from Sky
Before Sky AdSmart, TV advertising was mostly mass market and therefore a big investment. Sky AdSmart’s controllability and precision radically reduces the budgets required, making TV advertising possible for almost any business. In fact, 70% of companies using Sky AdSmart are new to TV advertising.
But isn’t TV Advertising expensive?
Traditionally, one of the biggest costs in TV advertising has been paying for the airtime itself. Sky’s new AdSmart technology means your advert can be played to a very specific target audience, within a certain region or postcode at a fraction of the cost of national campaigns.
How it all works
1.Household demographic data is stored on the Sky+ HD box
2.Relevant ads for that household are sent to the box via satellite.
3.When a Sky AdSmartable opportunity is identified during an ad break, a hint code tells the box to choose the most relevant stored ad to play.
4.That ad is then served seamlessly into the ad break.
Target your customers with relevant content
With Sky AdSmart different ads can be shown to different households watching the same programme. This means brands and businesses can now advertise on some of the nation’s favourite channels, but only to the precise audience they want. Households can be selected based on factors like age, location and life-stage, derived from a combination of Sky’s own customer data and information from consumer profile experts such as Experian.
What does this mean to my business?
Reduced costs of airing adverts, means you can use your budget to tell compelling stories that will engage more directly with your audience. By serving the advert to your actual customer base, there is a much higher return on investment.
Don’t just take our word for it…
Small company Owners and Directors in the South of England
Ran 200k impressions through September which resulted in 61% more sign-ups
Targeted three key audiences of gift buyers with three specific adverts
Households exposed to the advert were 12% more likely to become new customers
The only limit is your imagination
At Posh Gecko, we have extensive experience in high-end professional video production, post-production, 3D & animation. We are excited to announce that we now also offer full TV Commercial production services, so whatever your goals, we can help you achieve them.
Helping you every step of the way
We can help guide you through every stage of the process, from budgeting, initial concepts, storyboards, scriptwriting, location scouting, filming, production, post-production and more.
Not only can we create the perfect advert for you – we can also manage your media strategy through our close relationship with Sky. We can formulate the perfect plan based on your available budget, and target audience.