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Rutland Cycling

Rutland Cycling are an independent, family-run chain of cycle shops, based in central England. Established in 1981, they now have 10 shops, including Britain’s biggest bike shop at Whitwell, Rutland Water; two Giant brand stores; and more shops at Grafham Water, Fineshade Wood, Peterborough and Cambridge.

Posh Gecko have produced many films for the retailer, including branded content for manufacturers such as Specialized, Cannondale and Bianchi, however this time something a little different was required. Rutland Cycling now have an active advertising campaign across cinemas and we had a lot of fun putting this latest project together.

Cinema advertising offers the viewer a little more than beautiful visuals. Cinema also offers awesome surround sound that at times is enough to make the hairs on the back of your neck stand up. If you have the luxury of watching this video with surround sound, we can highly recommend it!

Following on from the great success of the first cinema advert,  Rutland Cycling asked us to produce an updated version of the advert that also included some of their hybrid bikes that are taking the market by storm.