Benchmark Protocol is an elastic stablecoin-alternative bridging capital markets to decentralised finance. It’s revolutionising the finance industry by connecting traditional markets to decentralised markets, via the Mark Token.
Benchmark Protocol approached Posh Gecko in search of a studio that could produce a bespoke explainer video, showcasing the platform.
Introducing a niche product to the public, especially those outside of financial services, is no easy task. It had to strike a balance between educating and engaging viewers. Ultimate success would be measured via new leads registering for further information.
The script was the first challenge to overcome. It needed to be concise and deliver key information efficiently, while using the right language and the level of detail. This script would then form a foundation for the project to be built upon.
With a brand overhaul taking place in the background, Posh Gecko were supplied with a selection of graphics that would inspire our work. A careful blend of 2D and 3D motion graphics were then produced and synchronised with our narrative.
The final video now features on the homepage of the official Benchmark Protocol website and serves as an introduction to the platform. This video also receives many positive remarks from businesses in search of their own explainer video.
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