Building an established and reputable brand identity is essential to developing a connection with your target audience. A strong brand can be the difference between a successful, flourishing business and one which is struggling to find its feet in the marketplace. Your brand identity should align with, and appeal to, your target audience’s lifestyle, desires and aspirations. Get this right and they will look to you, above any competitor, as a trusted and relevant brand.
Carrying brand identity through to the medium of video is increasingly important as we see video feature more and more within marketing strategies. Videos are a highly effective advertising and communication tool to engage audiences and inspire action. Because of this, how your brand is represented in your video content is vital to maintaining your relationship with customers, prospective customers and even your workforce.
As with the rest of your marketing content, consistency is key. Even when all of your videos carry a different message, the brand should hold them together and allow your library of video content to strengthen your position as a recognisable brand that your target audience want to engage with.
It goes without saying that you can only be consistent when the identity itself is well established internally. So take some time now to look at, and assess your brand identity…