Multichannel Campaign for Hisense
Hisense are a Chinese consumer electronics giant who continue to grow their marketshare year on year in the UK. With a diverse range of products that offer market leading technology at an affordable price, they are constantly looking at new ways to raise awareness and grow their brand.
Ponderosa and Hisense decided the best way to take the brand to the next level would be to launch their very first combined TVC, VOD, Digital & Social campaign. The campaign would consist of 6 videos: 5 videos focussing on key products and an overall ‘Hero’ video that features all 5 products.
Ponderosa handled the creative side, devising an overall concept - ‘Say Hi’ - that would put Hisense’s products in the spotlight and link all of the videos together. They then required a production agency they could trust to deliver their vision. After a competitive pitching process, Posh Gecko were chosen as their production partner who would produce the CGI and video sections of the campaign.