Stock footage may not be the first thing that comes to mind when you think about video production, however, you’d be surprised by how many videos you see on a daily basis which feature such footage. We’ve all seen a cringe-worthy stock video which lose the audience immediately. However, carefully selected stock footage can add image diversity and tell your message authentically, when given the right treatment. With the right selection and professional editing, stock footage can be seamlessly integrated into a corporate video to emphasise key messages and connect with audiences.
Stock footage has become even more valuable for communication in the current global crisis. While live action filming faces a number of new challenges, stock footage avoids these barriers, giving your video the content needed in a safe and cost efficient way.
Some industries rely on stock footage as filming in their settings just isn’t feasible. An obvious example of this is the medical sector. Gaining filming permission at any time to medical environments is highly difficult, and for good reason! However, there’s a whole wealth of medical stock footage which can bridge the gap should your video need it.
Don’t forget about your own video library which can be tapped in to. Repurposing existing footage is a great way to squeeze more value for money from previous footage while creating fresh content to reach out to your audience with. A bit of creative editing can work wonders at transforming old footage into a brand new video for your audience to feast their eyes on. If you’re worried that your archived content will be too restrictive to tell a new message, don’t be. It will surprise you how much a carefully chosen music track and bespoke motion graphics can transform old content into an entirely new narrative. An experienced production agency (oh, hey!) will have no trouble up-cycling your archived content to produce a brand spanking new video that hits the mark for your new message and audience. Once you’ve got a defined message and a collection of footage, you’re ready to go, the production agency will do the rest.
Credit to World Animal Protection (WAP) for providing us with a library of beautifully captured ocean wildlife footage for their World Ocean Day 2019 social campaign. Our in-house editors were able to cherry pick the perfect shots and masterfully weave them together to create a fluid video which highlights the fantastic work being carried out by WAP across the world. Bespoke graphics were also handcrafted by our motion designers to clearly convey the video's core messages. Clarity was key with this video, not only to create the desired emotive response, but also to allow it to transcend language and culture - sending a message to all.