M&S is a leading British retailer bringing quality, great value food, clothing and homeware to millions of customers around the world.
Explaining data within a leading retailer.
The Enterprise Data Science team at M&S work on some exciting projects. The data and products they create, are being used to enrich the customer experience and shape the way the business evolves.
This explainer video was commissioned to help share examples and outcomes, in a clear and engaging manner for internal teams and stakeholders. The animated video has been used in business cases, team recruitment drives and social channels.