A mobile app-based platform which enables employers and membership organisations to reward and incentivise staff with savings on everyday essentials.
A classic explainer.
Shop St. were looking to create an animated explainer video to convey the key features & benefits of the app, showcase the functionality, enforce their brand values and raise brand awareness. The audience for the video would be B2B & B2B2C so it was important the narrative and animation style was engaging to both demographics.
Shop St. already had clearly defined brand guidelines, with quirky character examples and a vibrant colour palette. This meant the main challenge was bringing everything to life and pushing the brand to the next level. Fortunately, this is our favourite part.