Upstream aims to bring consumers a unique taste of travel and adventure combined with UK provenance and expertise.
The Adventurous Flavours of Upstream in 3D.
In collaboration with Ponderosa, we created an immersive depiction of the adventurous flavours found inside every Upstream drink. A bold and simple creative execution that reveals the journey of flavour opened up when you crack open a can.
To make this feel far from ordinary we show this experience in an immersive 3D space, seamlessly weaving through an explosion of ingredients, and showcasing the bold new packaging design.