HAYS

A multi-award-winning animation

Award-Winning Animation for HAYS

Hays is the world’s largest specialist recruitment agency, placing talented individuals into 1 million roles in the past four years. So the fact that a video we created for them landed the Hays IR team not one but two industry awards, well we think that’s pretty cool!

Step inside our studio and find out how our team of talented and creative animators skilfully handcrafted this award-winning animation.

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A Classic 2D Explainer Animation

Hays came to us seeking an animated explainer video to provide an engaging overview of their business, aimed at potential investors. With such a well-established reputation, Hays wanted the video to immediately feel part of their global brand. This gave our team a great starting point to work from with a vibrant colour palette and instantly recognisable branding. Through exploration of our own Projects, the animation style was established, favouring a 2D approach with a techy feel.

Full of Character

The human element of this video was important to get right, after all, humans are at the very core of the recruitment industry! Friendly characters were intricately crafted to compliment the video’s overall look and (of course) align with the Hays branding. Using After Effects plugin RubberHose, our designer masterfully brought these likeable characters to life with natural movement before placing them within their new colourful world.

You know how we said that the video took a 2D approach? Note the careful use of the word “approach”. Well we have a confession to make, this video actually features a number of 3D elements. Cinema 4D was used to develop 3D scenes and elements such as the DNA and those - rather aggressive - chess pieces. A combination of 2D and 3D visuals adds a new dynamic to this high-energy animation and keeps viewers visually engaged.

Showcasing the best of business

Let's create something beautiful together.

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Our team continue to produce inspiring content to support the marketing efforts of businesses during these challenging times. Contact us today to get started.