With the launch of their revolutionary medical device approaching, Luma Health challenged the Posh Gecko team to create an inspiring launch video to captivate the minds of their target audience. Knowing how much first impressions matter, we set out handcrafting a powerful product video which highlighted key features, but most importantly, showed how the features empower the user to gain back control over their life.
Organisation during the pre-production stage of the project allowed the filming day to run efficiently. Selecting a shoot location which was both attractive to the target audience and, importantly, featured rooms which different styles allowed filming of all scenes to take place in one location and in just one day. Working efficiently in this way meant there were more resources available to focus on the quality of the footage.