National Grid

Delving inside company culture to create recruitment videos with personality

Corporate Videos for National Grid

At the heart of UK energy, National Grid are at the forefront of many of the big energy challenges. Finding solutions to these requires a highly skilled team of specialists from a number of backgrounds. Attracting and recruiting such individuals is crucial for their current and future success.

We’ve had the pleasure of working alongside the National Grid marketing and recruitment teams for several years now, supporting their recruitment campaigns with fun and engaging videos. From short animations for social campaigns, to talking heads, our versatile in-house team have always delivered above and beyond the brief. Get a snapshot of the various projects we've handcrafted for National Grid below.

#TheLittleThings

The focus for their nationwide recruitment campaign #TheLittleThings was less on specific job roles and more around offering an insight into the overall company culture. Therefore it was important to show an authentic view of the company as a workplace. No one knows the company culture better than the people who work there every day. So we put the spotlight on 12 members of the National Grid team, working with each person to ensure they felt at ease in front of the camera. 

Be the Heart of Energy

To attract ambitious and innovative applicants, National Grid have run several campaigns focusing on the unique opportunities and experiences they can offer. Our animators handcrafted a series of short videos for their social media apprenticeship recruitment campaign. These vibrant and engaging shorts are a lovely example of how key messages can be conveyed in a matter of seconds. 

 

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