OniGroup

A series of dynamic, brand-centric service explainer videos

Vibrant Explainer Animations

Following a complete website re-design and branding refresh, OniGroup were seeking a series of vibrant explainer animations which could stand up alongside their fun and distinctive new style. Taking one look at their new website our animators were excited to get started on handcrafting bold and lively animations to bring their unique services to life. We kicked things off with a company overview explainer video to introduce OniGroup to new audiences before developing a series of videos, each focused on specific Oni Solutions. 

A Visual Transformation

As is always the challenge with service explainer videos, our team needed to establish a way to visually represent a number of intangible concepts, benefits and service features. Our creative team worked collaboratively with OniGroup to develop a narrative to inform and educate viewers. The script also acted as a guide for our animators who deconstructed it into sections and one by one brought these to life with visual representations. 

Style Development

The video’s graphic style was explored during the storyboarding stage before any animation started. Celebrating the new OniGroup branding was a huge influence and gave our designers a fantastic base to build from. Circular graphics were incorporated throughout the video to reinforce the brand, complemented by sleek icons which further strengthened the video’s key messages. 

The video truly came together with continual, smooth movement and transitions. Each scene is seamlessly linked, taking viewers on an engaging journey across OniGroup’s business solutions in a way so much more memorable than text alone. A voice-over artist was carefully selected to tell the video’s story in a friendly, yet authoritative way, leaving viewers feeling confident about OniGroup's capabilities and excited to find out more.

Introducing Logistics 2.0

With a strong style established during the production of OniGroup’s first video, our team had a clear vision when it came to developing their subsequent explainer video. Unlike their first video, the Logistics 2.0 explainer animation presented our team with the task of incorporating icon led graphics to demonstrate the function and benefits of the logistics 2.0, moving away from the abstract feel of the original video. 

Demonstrating Value

The video goes beyond simply telling viewers the functionality of logistics 2.0. Wider business applications and benefits are clearly communicated, demonstrating how this unique service solves common logistic problems faced by many businesses on a daily basis. Viewers are inspired by the ability of logistics 2.0 to unlock the power of data they're likely already capturing to reduce operational expenses, improve customer service and even identify new revenue streams. All of that in under two minutes of carefully crafted script and beautiful motion graphics!

Explainer videos can take many forms

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Our team continue to produce inspiring content to support the marketing efforts of businesses during these challenging times. Contact us today to get started.