Shop St

A stylish animation product video

A Classic Animation Explainer

Shop St. is an innovative new mobile app that enables exclusive members to purchase discounted digital vouchers from leading high street brands and independent retailers.

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Engaging The Audience

Shop St. were looking to create an animated explainer video to convey the key features & benefits of the app, showcase the functionality, enforce their brand values and raise brand awareness. The audience for the video would be B2B & B2B2C so it was important the narrative and animation style was engaging to both demographics.

Creative Treatment

Shop St. already had a clearly defined brand guidelines, with quirky character examples and a vibrant colour palette. This meant the main challenge our animation team faced, was bringing this style to life and pushing the brand to the next level. The script was broken up into short scenarios where our lead character ‘Oliver’ used the Shop St. App to make discounted purchases. Our animators had lots of fun creating these scenes, packing them full of colour and personality. We also ensured that the functionality of the App was demonstrated throughout the video, so users not only understood where it could be used but also how simple it was to use.

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