Upstream

3D product awareness video showcasing the adventurous flavours of Upstream

Introducing the adventurous flavours of Upstream in 3D

UK based drinks manufacturer Clearly Drinks announced a range of adventurously flavoured, low-calorie premium soft drinks with a bold new packaging design for 2021. Upstream aims to bring consumers a unique taste of travel and adventure combined with UK provenance and expertise.

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Creative Execution

In collaboration with Ponderosa, we created an immersive depiction of the adventurous flavours found inside every Upstream drink. A bold and simple creative execution that reveals the journey of flavour opened up when you crack open a cans.

To make this feel far from ordinary we’ll show this experience in an immersive 3D space, seamlessly weaving through an explosion of ingredients, and showcasing the bold new packaging design.

Opening Up Adventure

Each flavour has its own world expressed through the medium of the fruit. As the pieces move together to depict a Mediterranean tree, Chinese fans or an Indian mandala. All underpinned by a bespoke soundtrack, incorporating instruments that evoke a sense of these places as we explore each flavour.

Let's create something beautiful together.

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