The aim: To create an animation which highlights the benefits and features of a new piece of software
The Purpose: To be used by internal communication teams, supporting the new software launch
To ensure brand consistency, additional assets were also created in the same style as the video, to be used within related internal content. Examples of these assets can be seen below.
The Posh Gecko team worked closely with HSBC to develop the video, from the initial process of storyboarding, through to voiceover management and of course the animation process.
- Asset creation
- Voiceover management
The final video utilises the well-known HSBC brand style in 2D animation, depicting the features and benefits of their new software. The video clearly depicts the software’s real-life utilisation to demonstrate its functions and highlight the positive impact it will have on business and clients.