Global fintech company, Paysend, are revolutionising the way we move money around the world.
In response to the evolving complexity of our global economy, Paysend have developed Pays XDR. A new kind of stable coin, managing the demands of cross border trading with a reliable, secure and stable digital currency. Previously used exclusively by the international monetary fund, the world bank and central banks, Paysend are now making XDR available for everyone.
Paysend asked Posh Gecko to deliver a bespoke video explaining the benefits of XDR, tailored to their new audience: the public.
Recognising that introducing such a technically advanced product to individuals outside of the financial world, the video needed to strike a balance of educating and entertaining viewers. The ultimate goal? To increase the number of people registering their interest online.
take a complex topic and make it accessible and engaging
Our first task was to write an engaging script which encapsulated all of the key messages. Our Head of Creative led this task in-house while working collaboratively with Paysend at each stage.
Our animation team then began bringing the concept to life with storyboards and the development of style frames inspired by the sneak peeks provided of the new Pays XDR website, ensuring brand consistency.
Now we’re really running, with the full script, storyboard and animation style agreed, our experienced animators set about handcrafting the final bespoke video.
Professional voice over and carefully selected royalty free music are the finishing touches to this 3D piece. View the full video below.