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If we could pick an industry that has truly embraced the power of video above all else, Software as a Service (SaaS) would be it. This is because software providers share common challenges that can be difficult to navigate.
Software can be hard to demo efficiently. Showcasing the UI in great detail can be pointless, as it is constantly updated with new features. Complex messaging can confuse prospects with too much detail, and you may even be worried about competitors stealing ideas.
At Posh Gecko, we've been trusted to produce software focussed explainer videos that make these challenges disappear. Contact us today to discuss your project.
We understand our clients are extremely busy, and do not have the internal resources to commit to creating a cutting edge software video. This is where we can help! Think of us as an extension to your marketing team, with the same goals to make sure your software video is a success.
From initial ideas and concepts, to scripting and storyboarding and finally into production and delivery. We’ll help guide you every step of the way and make the whole process as simple as possible.
Search Acumen is a property data insight and technology provider to conveyancers, solicitors and commercial property lawyers across the UK. They commissioned us to produce a modern, easy to understand explainer video that would inspire the viewer to want to know more about their platform. The creative challenge was, that they didn't want to feature the user interface, which is rare for a software video. We accepted the challenge and got to work!
Sitting at the top of their marketing funnel, the video is designed to increase conversions and boost lead generation. Therefore, the script and visual complexity were refined throughout the project, delivering just enough to tease viewers and, ultimately, encourage them to reach out. You can view the full video below.
Software platforms are constantly being updated and the UI/UX never stops evolving. This can sometimes lead to creative paralysis, as investing in a video to demonstrate a platform that's going to be outdated within months, doesn’t make sense. Just as well we have a solution!
To solve this, we typically create graphical representations of software platforms. This approach allows us to fine-tune visuals, manipulate elements dynamically, and, most importantly, take your viewer on a journey that you can control. You can then continue to make changes to your platform, safe in the knowledge your video still delivers key messaging without becoming outdated. It's also easy to update the video in the future if necessary. Below, you'll find a range of examples that demonstrate this technique.
Below you'll find a collection of kind words that have been shared by our amazing clients. Read the full reviews for yourself at clutch.co/poshgecko
From start to finish working with Posh Gecko was an enjoyable experience. They were quick to understand our culture and suggested a number of creative ideas to deliver a complex narrative. Throughout the project they communicated effectively and met all deadlines. I would have no hesitation using them again for future video projects.
Posh Gecko were able to create a brilliant and impactful film that really captivated the audience. Ross and his team guided us through the process from start to finish, holding our hands when we needed it and skillfully handling us, our budget and our impossible deadlines. A big well done and thank you for a cracking film.
They understood the brief completely and there were minimal revisions to be done to the final video. Overall they produced a fantastic video which was also praised internally by team members. They were very easy to work with and most importantly to communicate with, nothing was ever too much trouble for them no matter what requests were given to them.
Posh Gecko's project management was great through out the process. After an initial call they set out a timeline of when we could expect things to review, which was always shared ahead of time. Whenever we provided feedback they were very quick to respond and adapt the video to meet our requirements.
Posh Gecko was brought onboard to visually tell the story of our autism-related products. Starting with a script we provided, they honed the text before submitting a very clear, detailed storyboard for our review. After taking our thoughts onboard, they then came back with the first draft, making changes until we had a final video. Our team was very happy with the work.
Posh Gecko, were very quick to respond to any amendments or questions we had and went above and beyond to solve any issues or queries, even throwing in extra services along the way to help the progression of the project move at a good pace. Easy to communicate with, no question was too big or too small. The quality of work was always high and professional.
We contacted Posh Gecko in need of an explainer video that highlights the benefits of using our Field Service Management Software. Posh Gecko was quick to respond, clearly understood the brief, and was refreshing to work with. We’re extremely pleased with the result. The video has already been viewed more than 28,000 times in the first 3 months, helping us convert more leads than expected.
