Benchmark Protocol

Delivering awareness through beautifully crafted explainer animation

Our Animated Explainer Video for Benchmark Protocol  

Benchmark Protocol is an elastic stablecoin-alternative bridging capital markets to decentralised finance. It’s revolutionising the finance industry by connecting traditional markets to decentralised markets, via the Mark Token.

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fintech explainer video

Presenting Benchmark Protocol to the Masses

Benchmark Protocol approached us in search of a studio that could create a bespoke explainer video, showcasing their innovative product and driving digital leads through their website. Introducing a niche product to the public, especially those new to the emerging world of cryptocurrency, is never an easy task. It was crucial to strike a balance between educating and entertaining viewers, leaving them wanting to find out more.

How We Created Benchmark Protocol

The first challenge for our creatives was to craft a concise but informative script. We needed to hit just the right level of technical language while delivering key information to an audience who are potentially unfamiliar with the industry. The script would then provide inspiration for our motion designers to build the visuals from, breaking down the script scene by scene and exploring engaging ways to visually represent each section’s key messages.

With Benchmark Protocol simultaneously undergoing a re-brand it was vital to celebrate this new look within the animation style. Our motion designers were supplied with a selection of visual references to inspire the creation of bespoke graphics that guide viewers through the advanced capabilities of Benchmark Protocols’ MARK token. The video naturally adopted a high-tech, dynamic feel, combining the striking new branding with captivating graphics, fluid transitions and dynamic titles.

Explaining Innovative Fintech Solutions

Let's create something beautiful together.

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Our team continue to produce inspiring content to support the marketing efforts of businesses during these challenging times. Contact us today to get started.